Advantages/Disadvantages of Big Data for the Individual

One advantage of big data for the individual is that services and facilities the individual uses are now far more tailored to their personal interests and needs. This makes application user experiences more enjoyable and often allows for easier navigation of websites and software. Another advantage of big data for the individual is improvements in the quality of health and fitness statistics. Organisations who provide products to track personal health and fitness data have access to millions of users data allowing them to refine that data in order to best benefit the individual compared to others.

A disadvantage of big data for the individual is the risk of data breaches and personal data being leaked. Due to the vast amount of users that large organisations collect data from, the volume of data required to be processed can be immense. This makes data breaches pretty common amongst social media companies like LinkedIn and MySpace, and e-commerce corporations like eBay. One of the worst data breaches recorded affected millions of Adobe customers in which their personal credit card records were exposed to hackers. This resulted in Adobe having to pay millions in compensation to its users. 

References: 

https://www.csoonline.com/article/2130877/the-biggest-data-breaches-of-the-21st-century.html