Problems That Require Big Data Analysis

If a business or organisation finds itself trailing while competing with other rival businesses, big data analysis is often used to gain an insight into the users or customers of that business in order to better understand their desires and then make more informed and smarter business choices to benefit the company and its users. Users will then tend to gravitate towards services and companies that are best suited to their needs resulting in benefits for both parties. 

Big data analysis also allows large businesses and organisations to notice trends or patterns that are hard to identify without processing all the data together and comparing data sets. In various industries these patterns and trends are used to predict or prevent large scale events that could drastically affect the industry, and so big data analysis has proven very useful for certain sectors.

Resources : 

https://www.simplilearn.com/what-is-big-data-analytics-article#:~:text=Big%20Data%20analytics%20is%20a,fraudulent%20activities%2C%20among%20other%20things.